When you’re happy that you’ve managed to do as much as you can in terms of optimizing your GIF’s animation before saving, dive right into saving. Keep this in mind when you’re choosing what you’d like to animate. Minimize your colors. The more colors there are in an animated GIF the higher the file size will be. Remove unnecessary frames from your GIF as the human eye can’t detect the most minute movement, so removing every third frame from an imported video GIF is perfectly acceptable.Ĥ. Keep it short . The fewer the frames of animation, the shorter your GIF will be and the smaller your image file size will be. So crop the image as much as possible to only the section you’re animating.ģ. Keep it small. The larger the dimensions of the image you are creating are, the larger the file size will be too. If you’re using Adobe Photoshop, only animate the layers that need to be animated.Ģ. Only animate what you need to animate . The more moving parts there are in your image the larger the image file size will be when you eventually save it for your email. There are a few things you can do to help manage this:ġ. Under “Window” in your toolbar, select the “Timeline” window.Īnimated GIF file sizes can get rather large the more animation, frames and colors there are in the image. Create a new layer in the layer palette for each frame you want to be animated. With Adobe Photoshop, you can create animated GIFs through different methods, including frame-by-frame animation and by importing a video.įrame-by-frame animation is great if you’d like to cycle through a handful of products, or if you want to create an animation that only has a small number movements.įirst, create your file that you want to animate in a frame-by-frame style. Here we’ll talk about the one you’re more likely aware of and already used to: Adobe Photoshop. You can create an animated GIF using a variety of different types of software. More than likely, this animation will be an animated GIF.Ĭheck out how Monica Vinader uses a GIF in their email to show off their products: In email marketing, it’s now not uncommon to see some animation in email content. GIFs are everywhere from social media to news websites, thanks to websites like GIPHY.
In fact, despite the short length of each one, GIPHY reports that about 2 million hours of GIFs are viewed daily on their website. The animation type can vary: They can be scenes cut from videos or slideshow style animation featuring multiple still frames of different images.Īnimated GIFs have risen in popularity on the internet. What is an animated GIF?Ī GIF is an image file, like a JPG or PNG, but a GIF can contain animation.
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Plus you’ll learn why they’re a perfect alternative to video in your emails. In this post, we partnered with an awesome email geek, Jaina Mistry to walk through the process of creating and optimizing animated GIFs for your email campaigns. But as with many things in email, creating animated GIFs specifically for email requires a few thoughtful considerations. Because video in email still isn’t supported in every email client, animated GIFs are a great alternative if you want to add moving content to your emails. “Anything that can solve a problem at the consumer end is a good thing.” Since the rings are made of biodegradable materials, if they end up where they should - a landfill - they will decompose faster, which makes them more eco-friendly.An animated GIF is a great way to bring some life to your emails, to delight your readers with something fun. “Six-pack rings aren’t the main problem, but they’re a symbol of the problem,” Brandon said. Six-pack rings do frequently make appearances in campaigns about the plight of plastic in the oceans since they have such a dramatic effect on the animals who get entangled in them. There’s definitely a plastic problem in the ocean: Most of what she and other marine biologists find in the water is made of it, but the plastic pieces are a quarter of an inch long or smaller - too small to figure out exactly what they used to be. The video alleges that “most of the plastic six-pack rings used end up in the ocean.” That’s not entirely true, but the biodegradable rings are still a good idea, according to Jennifer Brandon, a graduate student at the Scripps Institution of Oceanography at UC San Diego who wrote her Ph.D.
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